Notes from TiE-ISBConnect - Sandeep Singhal, Nexus India

Sandeep was Co-Founder and CEO of Medusind Solutions, one of the leading healthcare outsourcing companies in India. Sandeep is also the co-founder and Managing Director of eVentures, a leading Venture Capital firm focused on early stage investments in India since 1999. Sandeep has held senior roles at McKinsey and Company, Digital Equipment and EDA Systems. Click here to read more about Sandeep.

Sandeep spoke about developing differentiation

• Important to make your product/Service unique
  - This allows you to price better.
  - It is easier to sell.
  - It allows you to figure out where to focus.
  - Helps in prioritizing your resources.
• Sources of differentiation
  - Technology or patents
  - Processes
  - Business model
  - Marketing
• How to differentiate?
  - Build the right team.
  - Surround yourself with people brighter than you that will question you.
  - Develop a deep understanding of the target market.
  - Choose the sources of differentiation.
  - Execute flawlessly.

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