Saturday, August 08, 2015 : Ras Al Kaimah's emerging business platform

RAK Pages is focused on bridging the gap between consumers and businesses. Rak Pages stands for Ras Al Khaimah pages and is dedicated to the residents and businesses in Ras Al Khaimah.

According to Wikipedia, Ras Al Khaimah has over 250,000 residents. Most of the information about businesses has been passed on by word of mouth and is not centrally located. Rak Pages aims at being the one stop information portal for any business or service requirement for the Ras Al Khaimah residents. is an online business directory that e-enables businesses by providing an online platform. This platform:

Identity: Allows for up to date information about the business which is not limiting to the business name, location, contact information and description of the activities of the business.

Showcase the business: Various ways to showcase businesses
  • Photos, 
  • Printable and physical vouchers, promotions, gift coupons and flyers, 
  • Leader-board spaces on the website
  • Location map 
  • Contact form
  • Trendy links with photo viewer
  • Mobile app
Connecting clients with businesses: Businesses can get qualified customer leads through the contact response from our call center and online application after receiving approval from the client to pass on their contact details to the business.

Bringing businesses to the doorstep of residents: By marketing the business through vouchers, coupons, promotions that are physically distributed across Ras Al Khaimah, we will take the service offerings of the businesses up to the door step of the residents. Thus, increasing footfalls into malls and private establishments.

24/7 access of information to residents: RAKPages is available on the web and the mobile platforms iOS and android. This provides any time access to the users to get comprehensive information about any service or product that they are seeking.

Benefits to the Business

RAK has immense value to the businesses:
  1. Quickly setup with no infrastructure cost. They can get a website through a URL unique to the business that they can share and publicize. 
  2. The website is easy to use to update information about the business including photographs, vouchers, promotions, contact information and description of the services. 
  3. Connect with customers by sending news about offers at the business
  4. Attract customers through vouchers sent directly to their mobile phones
  5. Help the business connect with international customers through the internet.
  6. Proven cost effective platform to promote the businesses.

You do what you are

In the 2001 movie Along came a spider, there is an interesting quote by Morgan Freeman where he says "You do what you are" and the...