Samir spoke about Marketing Strategies for a startup.
- Think big and execute in small steps
- It is important to have a good team. Very few VCs will invest in a single individual.
Most important thing the entrepreneur needs to focus on.
It needs to be thought through very carefully and diligently.
Think from outside in. Look at it from the view of a customer.
Important to include customers when conceptualizing the product.
Understand the competition that has similar products.
Many startups are afraid to price the product right.
Do not price the product too low.
Price higher but give sweet heart deals initially.
How will the customer buy and pay for the product needs to be thought out?
Identify your partners and your competitors. Sometimes there is a fine line between them. It may be beneficial at times to partner with a possible competitor in order to penetrate the market.
It is not always necessary to spend a great deal of money on media. Many popular brands such as orkut, facebook, gmail have done it without big advertising budgets.
Understand how the product will be positioned in the customers mind.